InterLoire is the official interprofessional body for Loire Valley wines, inspired and created by winegrowers and négociants in the Pays Nantais, Anjou, Saumur and Touraine to promote and develop their 50 appellations, denominations and PGIs.
InterLoire plays an integral role within the Loire Valley, France’s 3rd largest producer of appellation wines; its missions include economic governance, research and development, and the safeguarding and promotion of Loire Valley wines.
DOWNLOAD THE 2017 ACTIVITY REPORT
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THE INTERLOIRE AREA
InterLoire draws together 3,000 winegrowers, négociants and cooperatives, collectively producing an average of 2 million hectolitres per year - equivalent to 270 million bottles. It encompasses 50 appellations, denominations and PGIs across 43,000 hectares, covering 14 départements from the Vendée to Puy-de-Dôme, and accounting for some 80% of the Loire Basin’s wine production volume.
A second interprofessional body - the Bureau Interprofessionnel des Vins du Centre - works alongside InterLoire to promote the vineyards of the Loire Valley.
InterLoire is based on elected representation. Representatives are elected in equal number from the industry’s two professional strands, and decision-making is a democratic process. The operational structure consists of 3 functional bodies:
1. The General Assembly, a governing body of 60 members.
30 of these members – all members are individuals - represent the region’s winegrowers and make up the Viticultural College. A further 30 members, also individuals, represent the region’s négociants; these constitute the College of Négociants.
The General Assembly elects the President and Vice-Presidents, members of the Executive Council and Special Interest Committees. It formulates InterLoire policy, approves budgets and ratifies the accounts for the preceding financial year.
The President is elected for a 3 year term, and comes alternately from the viticultural and the négociants’ colleges. The current president is Jean-Martin Dutour, a négociant from the Chinon appellation. He was elected on June 27th 2017 and will be in office for three years.
2. The Strategic Orientation Committee
This is made up of 18 elected members, again with parity between the two professional strands. The SOC performs, or oversees the performance of, tasks allocated to it by the General Assembly. It determines strategic and budgetary parameters for proposals delivered by the committees.
The Strategic Orientation Committee is made up as follows:
From the College of Négociants
1. BOUGRIER Noël (Bougrier) Assistant Treasurer
2. BROCHET Frédéric (Ampelidae)
3. De FOUGEROUX François-Régis (Langlois Château)
4. DUTOUR Jean-Martin (Baudry Dutour) InterLoire and SOC President
5. EMEREAU Nicolas (Alliance Loire)
6. FLEISCHER Serge (Lacheteau)
7. JACOB Bernard (Ackerman) Secretary
8. LEFORT Rodolphe (Castel Frères)
9. LEMASSON Jérôme (Loire Propriétés)
From the Viticultural College:
1. BOURDIN Denis (FRCOOP VL)
2. BRAULT Olivier (FAV 49)
3. FORGEAU Joël (FAV 44) Assistant Secretary
4. GIOVANNONI Pierre-Antoine (VIF)
5. GOSSEAUME Lionel (FAV 41) Treasurer
6. JOURDAN Francis (FAV 37)
7. LECOMTE Olivier (LOIREVINBIO)
8. MENESTREAU Laurent (FAV 49) Vice President
9. MOTHERON Catherine (SIGP VL)
3. Special Interest Committees
These carry out tasks allocated by the Strategic Orientation Committee and General Assembly, reporting back regularly to the SOC.
The Technical and Quality Committee, chaired by Olivier Brault (Viticultural College)
Objectives: To examine technical issues and the associated requirements, whether applicable across the board or specific to one appellation; to determine the technical measures to be implemented and calculate the budget required.
The Markets and Economic Affairs Committee, chaired by Laurent Ménestreau (Viticultural College)
Objective: To analyse upstream and downstream marketing, helping the industry to optimise its positioning both in the medium and long term. The Committee aims to work proactively, anticipating and preparing for events which may affect the industry.
The Communications Committee, chaired by Pierre-Jean Sauvion (Négociants’ College)
Objective: To define the Loire Valley’s communications strategy within the general guidelines determined by the Strategic Orientation Committee. Promotional activity includes digital marketing, wine tourism, press relations and education; export is a major area of focus.
InterLoire’s head office is located at: 62 rue Blaise Pascal, 37019 Tours, France.